Unless the economy pick up, alternative online business models won’t flourish. Advertising (online or offline) are still the bulk of revenue for media – advertisers are cutting back. Plus, advertisers are still very conservative and suspicious of social media platforms. Most advertisers I have dealt with care about Page Views and Unique visitors and that is it. Advertising revenue is far too discreet and incremental unless you are a small shop, generating massive page views and visitors

Having said that, I would rather be wrong.
peace

– News organizations will learn how to use Twitter and other new media in ways that don’t trivialize or demean either the organization or the medium itself. (For a “what not to do” case in point, see CNN’s segment today in which coverage of the Denver plane crash was augmented with tweets from viewers. The headline was “PLANE CRASH! OMG!” and the tweets running along the bottom of the screen informed us of things like “I once twittered from a Bon Jovi concert” and “Believe it or not, I twitter from the shower.” The end result? If you had in your mind the idea that new media is inherently trivial and using it requires you to talk like a 12-year-old girl, that idea was reinforced.)

– News organizations will stop seeing themselves as “old media” or “new media” companies, and instead will start seeing themselves as “information providers,” with the medium of choice becoming almost a secondary concern. When launching new projects, these organizations will not automatically default to print, or the Web, or anything else, but instead will start by saying “What do we want to accomplish with the project, and how can we best use the various media at our disposal to make it happen?”