Call me some sort of radical, but here’s a simple proposal that I think could provide newspapers with a big boost in single copy sales, and profits, too:
- On the rack or in the box, your newspaper now costs one dollar. When was the last time you paid less than a dollar for a bottle of water? When was the last time you paid less than a dollar for a cup of coffee? Do you really think the majority of readers who buy single copies are going to stop buying them because now they don’t have to figure out how many nickels they need? Which brings me to…
- Your boxes now accept dollar bills. Again, when was the last time you worried about whether or not you had exact change for a soda machine? Don’t make me think about having quarters in my pocket (I never do) or where I can get change. Modernize those boxes so they actually look like machines anyone under the age of 65 might interact with on a regular basis.
That’s it, just two steps to better sales. Add a credit card swiper to the boxes if you really want to get wild.
(This idea came to me while posting a comment on John Hassell’s Exploding Newsroom blog – check it out.)
[UPDATE: Yoni Greenbaum posts a comment with a link to the best newspaper boxes I've ever seen.]