Although it isn’t a newsroom persay, we have an editorial outfit at Ragan Communications that closely resembles a newsroom. Ragan is a niche publisher covering the corporate communications field. We have a networking site, MyRagan.com, the first such site for the profession. I’m the site manager, which started as part-time to my writing. It’s now changed. I spend most of my week on MyRagan, and less and less writing stories.

At the site we have a homepage, called the What’s Hot page, which is updated daily and completely refreshed every Friday. This is among my tasks, and one that requires a certain amount of editorial judgement as well as headline and blurb writing.

To your second point about seeding. The community is pretty self-sustaining. So as someone who’s interested in the corporate communications profession, I simply start and add to thread posts when one interests me.