Comments on: If you don’t get unbundled media, you’re not selling attention* http://ryansholin.com/2007/09/30/if-you-dont-get-unbundled-media-youre-not-selling-attention/ Ryan Sholin on the future of newspapers, online news and journalism education. Thu, 11 Mar 2010 02:29:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Wendy Withers http://ryansholin.com/2007/09/30/if-you-dont-get-unbundled-media-youre-not-selling-attention/comment-page-1/#comment-9114 Wendy Withers Tue, 02 Oct 2007 14:03:52 +0000 http://www.ryansholin.com/2007/09/30/if-you-dont-get-unbundled-media-youre-not-selling-attention/#comment-9114 It surprises me that jschools aren't doing more for their students when it comes to multimedia journalism. I attend classes at the University of South Florida, and I am currently in two classes where we have to produce web content. With around 30 students in both classes, most of the kids in them are afraid of the content they have to produce, whether it be for blogs or online articles. A guest speaker told my blog and column class to start uploading video last week, and the other students looked like he asked them to cut off their arms. I'm not sure the majority of students graduating in the next couple of years are going to be able to live up to the expectations that we live on the web and know all of its inner workings. It surprises me that jschools aren’t doing more for their students when it comes to multimedia journalism. I attend classes at the University of South Florida, and I am currently in two classes where we have to produce web content. With around 30 students in both classes, most of the kids in them are afraid of the content they have to produce, whether it be for blogs or online articles. A guest speaker told my blog and column class to start uploading video last week, and the other students looked like he asked them to cut off their arms. I’m not sure the majority of students graduating in the next couple of years are going to be able to live up to the expectations that we live on the web and know all of its inner workings.

]]> By: Zac Echola http://ryansholin.com/2007/09/30/if-you-dont-get-unbundled-media-youre-not-selling-attention/comment-page-1/#comment-9110 Zac Echola Mon, 01 Oct 2007 21:03:39 +0000 http://www.ryansholin.com/2007/09/30/if-you-dont-get-unbundled-media-youre-not-selling-attention/#comment-9110 Thanks for the link, Ryan. I don't think this is a time in our business to think doom and gloom. This is a time of abundance of information. And want of information. Lots of want. Cutting editorial staffs and relying more and more on wire content is absurd to me, when we could (and should) be competing for attention at an ever greater pace. News organizations should be outputting more content, not less. We need to give up on the idea of general news and one-size-fits-all sites. But then again, I think it will take a lot of convincing to make publishers think of their Web sites as more than digital extensions of their print product, but as wholly new products and opportunity for serious bling. Thanks for the link, Ryan.

I don’t think this is a time in our business to think doom and gloom.

This is a time of abundance of information. And want of information. Lots of want.

Cutting editorial staffs and relying more and more on wire content is absurd to me, when we could (and should) be competing for attention at an ever greater pace.

News organizations should be outputting more content, not less. We need to give up on the idea of general news and one-size-fits-all sites.

But then again, I think it will take a lot of convincing to make publishers think of their Web sites as more than digital extensions of their print product, but as wholly new products and opportunity for serious bling.

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