Did ya catch that headline? Don’t sell it like hotcakes, sell it like blueberry pancakes. Be specific.
Let’s put that another way:
Don’t be an international news service that decides it wants to appeal to the demographic of roughly 18-30.
Sell to a niche, not a demographic. Local moms are a niche; Women are a demographic.
Many many bonus points if you can find the niche in your town full of people with no outlet, no forum, no place that gets them together to share their experiences:
Somewhere, I like to think, there is or will be a network comprising only those who can find it. And when I finally stumble in there, they’ll say, “We’ve been waiting for you.”
Find the unserved niche in your town.
Here’s a hint: If your newspaper isn’t covering it, it’s unserved.