Comments on: The innovation gap: Your advertising department could use a hand http://ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/ Ryan Sholin on the future of newspapers, online news and journalism education. Thu, 11 Mar 2010 02:29:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: links for 2007-07-31 at SimonWaldman.net http://ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/comment-page-1/#comment-7291 links for 2007-07-31 at SimonWaldman.net Tue, 31 Jul 2007 18:47:49 +0000 http://www.ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/#comment-7291 [...] Invisible Inkling » The innovation gap: Your advertising department could use a hand We forgot to bring the advertising department to the party. (tags: newspapers) [...] [...] Invisible Inkling » The innovation gap: Your advertising department could use a hand We forgot to bring the advertising department to the party. (tags: newspapers) [...]

]]> By: Sunday 7-29 links | News Videographer http://ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/comment-page-1/#comment-7254 Sunday 7-29 links | News Videographer Sun, 29 Jul 2007 14:51:47 +0000 http://www.ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/#comment-7254 [...] Sholin listed ways to get online advertising to catch up to the online content that journalists are beginning to produce. I tend to disagree that online [...] [...] Sholin listed ways to get online advertising to catch up to the online content that journalists are beginning to produce. I tend to disagree that online [...]

]]> By: Lucas Grindley http://ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/comment-page-1/#comment-7253 Lucas Grindley Sun, 29 Jul 2007 12:57:54 +0000 http://www.ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/#comment-7253 I agree with everything you've said here. One clarification: Google's AdSense isn't going to make anyone loads of money, at least not the way it works now. Very low CPM rates. It's easy money, yes. It's also not without <a href="http://www.lucasgrindley.com/2006/11/the_birth_of_open_source_adver.html" rel="nofollow">consequence</a>. I have two opposing thoughts about AdSense. The first is that AdSense is designed to trick newspapers into letting Google develop a relationship with our advertisers, and that we should <a href="http://www.lucasgrindley.com/2006/11/or_do_google_one_better.html" rel="nofollow">never lose</a> that advantage to anyone. The second is if we can't beat 'em, join 'em. Embrace Google's idea even more by selling all the inventory across the whole site using Google's AdSense. Scrap all efforts to sell local banner. Instead, spend time selling other things. I guess "easy money" is never as simple as it first appears. In other news, I agree with what you're saying about <a href="http://www.lucasgrindley.com/2007/07/ad_rates_to_climb_sharply_so_says_me.html" rel="nofollow">raising CPM rates</a> on banner ads. I agree with everything you’ve said here. One clarification: Google’s AdSense isn’t going to make anyone loads of money, at least not the way it works now. Very low CPM rates.

It’s easy money, yes. It’s also not without consequence.

I have two opposing thoughts about AdSense. The first is that AdSense is designed to trick newspapers into letting Google develop a relationship with our advertisers, and that we should never lose that advantage to anyone. The second is if we can’t beat ‘em, join ‘em. Embrace Google’s idea even more by selling all the inventory across the whole site using Google’s AdSense. Scrap all efforts to sell local banner. Instead, spend time selling other things.

I guess “easy money” is never as simple as it first appears.

In other news, I agree with what you’re saying about raising CPM rates on banner ads.

]]> By: Martin Stabe » links for 2007-07-29 http://ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/comment-page-1/#comment-7251 Martin Stabe » links for 2007-07-29 Sun, 29 Jul 2007 12:25:19 +0000 http://www.ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/#comment-7251 [...] Invisible Inkling: The innovation gap: Your advertising department could use a hand Ryan Sholin says journalists are getting the Internet: “One problem. We forgot to bring the advertising department to the party.” (tags: advertising online internet journalism) [...] [...] Invisible Inkling: The innovation gap: Your advertising department could use a hand Ryan Sholin says journalists are getting the Internet: “One problem. We forgot to bring the advertising department to the party.” (tags: advertising online internet journalism) [...]

]]> By: Notes from a Teacher: Mark on Media » Saturday squibs http://ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/comment-page-1/#comment-7242 Notes from a Teacher: Mark on Media » Saturday squibs Sat, 28 Jul 2007 18:55:47 +0000 http://www.ryansholin.com/2007/07/27/the-innovation-gap-your-advertising-department-could-use-a-hand/#comment-7242 [...] The innovation gap: Your advertising department could use a hand. Ryan Sholin says it’s time to get involved the folks in the ad department if you want to make this online thing work. [...] [...] The innovation gap: Your advertising department could use a hand. Ryan Sholin says it’s time to get involved the folks in the ad department if you want to make this online thing work. [...]

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