Comments on: Basic training: The right tool for the right desk http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/ Ryan Sholin on the future of newspapers, online news and journalism education. Thu, 11 Mar 2010 02:29:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cynthia McCune http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/comment-page-1/#comment-5699 Cynthia McCune Thu, 12 Apr 2007 17:30:11 +0000 http://www.ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/#comment-5699 Here, let me help you put the icing on that metaphor cake..."now tell them how to make it <i>rise</i> onto the Most Viewed list at YouTube." I know, I know...but I couldn't help myself! Here, let me help you put the icing on that metaphor cake…”now tell them how to make it rise onto the Most Viewed list at YouTube.”

I know, I know…but I couldn’t help myself!

]]> By: Mindy McAdams http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/comment-page-1/#comment-5686 Mindy McAdams Wed, 11 Apr 2007 22:57:03 +0000 http://www.ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/#comment-5686 More good advice. Very manageable and sensible. Thanks! More good advice. Very manageable and sensible. Thanks!

]]> By: Martin Stabe » links for 2007-04-11 http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/comment-page-1/#comment-5678 Martin Stabe » links for 2007-04-11 Wed, 11 Apr 2007 12:25:18 +0000 http://www.ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/#comment-5678 [...] Invisible Inkling: Basic training: The right tool for the right desk Ryan Sholin looks at the skills that newsroom photographers, graphics artists and reporters need to learn. (tags: audio video data multimedia Journalism education flash community) [...] [...] Invisible Inkling: Basic training: The right tool for the right desk Ryan Sholin looks at the skills that newsroom photographers, graphics artists and reporters need to learn. (tags: audio video data multimedia Journalism education flash community) [...]

]]> By: Ryan http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/comment-page-1/#comment-5653 Ryan Tue, 10 Apr 2007 14:04:43 +0000 http://www.ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/#comment-5653 Thanks, Mindy. It's easy to start blogging editors off on community management by getting them to interact with the readers leaving comments on their blogs. Depending on how strong the local blogosphere is in your paper's circ area, I'd say leaving comments on local blogs and posting to local forums is the next step. If your news org is lucky enough to have one of those newfangled community sites of its own, then you just need to hook up newsroom experts on things like movies, TV, local bands, local restaurants, and local hiking and camping with the category or group on your site. Give your experts some admin access to move stories up and down on the page, let them manage the comments on their section as necessary, and pitch the whole thing to them as an editorial function, where their jobs are to seed those local clouds to pull their counterparts (local experts who don't work for the paper) into the community site. That seems like a good start to me. Does anyone reading this have any community management experience they want to weigh in with? Am I on the right track? What's the biggest challenge in getting newsroomers involved? Thanks, Mindy. It’s easy to start blogging editors off on community management by getting them to interact with the readers leaving comments on their blogs.

Depending on how strong the local blogosphere is in your paper’s circ area, I’d say leaving comments on local blogs and posting to local forums is the next step.

If your news org is lucky enough to have one of those newfangled community sites of its own, then you just need to hook up newsroom experts on things like movies, TV, local bands, local restaurants, and local hiking and camping with the category or group on your site.

Give your experts some admin access to move stories up and down on the page, let them manage the comments on their section as necessary, and pitch the whole thing to them as an editorial function, where their jobs are to seed those local clouds to pull their counterparts (local experts who don’t work for the paper) into the community site.

That seems like a good start to me.

Does anyone reading this have any community management experience they want to weigh in with? Am I on the right track? What’s the biggest challenge in getting newsroomers involved?

]]> By: Mindy McAdams http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/comment-page-1/#comment-5652 Mindy McAdams Tue, 10 Apr 2007 13:35:06 +0000 http://www.ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/#comment-5652 Thanks, Ryan. Your additions are quite good! Now you've got to tell us -- how do you teach community management? Thanks, Ryan. Your additions are quite good! Now you’ve got to tell us — how do you teach community management?

]]> By: Danny Sanchez http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/comment-page-1/#comment-5643 Danny Sanchez Tue, 10 Apr 2007 04:31:19 +0000 http://www.ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/#comment-5643 Teach the concept of search engine optimization to the top dogs in the newsroom and how the quirky nature of the Web (Drudge, Fark, blogs) can skew those daily page views. Then teach the copy desk the nitty gritty of how certain keywords in headlines mixed with the Long Tail can generate readership for the Web site. Teach the concept of search engine optimization to the top dogs in the newsroom and how the quirky nature of the Web (Drudge, Fark, blogs) can skew those daily page views.

Then teach the copy desk the nitty gritty of how certain keywords in headlines mixed with the Long Tail can generate readership for the Web site.

]]> By: Notes from a Teacher: Mark on Media » Monday squibs (updated) http://ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/comment-page-1/#comment-5642 Notes from a Teacher: Mark on Media » Monday squibs (updated) Tue, 10 Apr 2007 04:18:46 +0000 http://www.ryansholin.com/2007/04/09/basic-training-the-right-tool-for-the-right-desk/#comment-5642 [...] just to train, but to figure out what they’re training for. Sound advice, as usual. Update: Ryan Sholin has a couple of very smart additions to the [...] [...] just to train, but to figure out what they’re training for. Sound advice, as usual. Update: Ryan Sholin has a couple of very smart additions to the [...]

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