$100 million for e-paper firm – maybe you should start thinking about the future

Red Herring reports a British e-paper company locked up $100 million in venture capital.

“The company plans to build the plant, with an initial capacity of a million displays a year, in the eastern Germany city of Dresden and start production in 2008. The company said demand for electronic readers is expected to climb to 41.6 million units in 2010.”

E-paper is real, and its coming. The best thing for newspapers to do is to keep moving their online presences forward.

There are three key elements to this technology you’re going to want to start developing now, if you haven’t already:

  1. RSS feeds. I’m embarrassed that the paper I work at doesn’t have news feeds yet, and I’ve been there almost three months now. At the Spartan Daily, implementing feeds was my point of entry for working on the site. I’ll work on that… RSS is going to be your delivery system.
  2. Mobile usability. Have you tried to load your paper’s site on a mobile phone browser lately? How much navigation and advertising do your readers need to scroll through before they get to a clean list of headlines? What will Web design for a flexible semiconducting-polymer screen look like?
  3. Search. Think Google News more than Google here. You’re going to want readers to see your headlines in their topic-based RSS feeds, and the only way to do that — other than by frequently updating high-quality content that draws lots of inbound links — is to develop and design in a way that plays nice with search engines. Brush up on some basic SEO, like matching title tags to h1 tags, and start making the little fixes like this on your news site now.

Why should you bother with all this now? Because the future doesn’t happen overnight, it’s a slow process. You’re not going to get surprised by a new technology — your old technology is just going to slowly become obsolete.

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