Sniffing the Gluetrain

Of course, if 95 is your preferred number of things in a list, check out the Gluetrain Manifesto, circa 1999.

15. In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of Internet manifestos.

via Cluetrain co-author Chris Locke, aka Chief Blogging Officer, aka RageBoy.