How Politicians Should Treat The Press, and Vice Versa

Oliver Willis advises the Democrats on how to Beat The Press:

  • “Quit cajoling the media, cuddling up to them and pretending as if you are on the same side as them.”
  • “If you can wrap it up in a short yet memorable anecdote, do it – storytelling sells.”
  • “It isn’t about what the media has on their agenda or what they want to talk about. It’s about you and your issue.”

I love this, of course, and I love that Oliver gets story structure.

There’s just one thing: all of this advice could (and should) easily be flipped on its head and delivered to the Press.